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Branding And The Wireless Value Chain - Frank Rayal
A close look at Interbrand’s best brands report reveals interesting results and insights on the wireless industry. Focusing on brands related to the telecommunication industry, which includes hardware, software, and content providers we find the following top brands for 2012: Rank Company Brand Value ($m) Change 2 Apple $76,568 +129% 4 Google $69,726 +26% 5 Microsoft $57,853 -2%… Read More »
Frank Rayal