A close look at Interbrand’s best brands report reveals interesting results and insights on the wireless industry. Focusing on brands related to the telecommunication industry, which includes hardware, software, and content providers we find the following top brands for 2012:
I was recently asked by a business associate how to estimate the capital costs of an LTE network. Inevitably our discussion led to estimating the number of sites required to cover a market. Designing to meet coverage requirements along with its complement, capacity requirements, form the basis for estimating the size, and consequently cost, of the radio access network. This is something that differentiates the financial modeling service provided by Telesystem Innovations. So I like to expand in this post on a few general principles related to path loss models which play a critical part is determining cell size.
The numbers for mid-2011 are in and the big picture for mobile network operators is clear: overall ARPUs continue to decline led by declining voice service revenue. Data service revenue continues to grow, but not at a sufficient rate to compensate for the decline in voice revenue. In fact, data services which on average constitutes a about a third of ARPU fail to stabilize ARPU and hold off the erosion.